Macewen Motorsports Super Sucker Ram Air Filter, for Camaro, $5.

The bolt-on horsepower industry is huge, and thanks to great eBay buyer interest, it can be a great opportunity for you. This Macewan Motorsports' Super Sucker ram air filter opens yet another door to profit that will remain forever closed to most people.

One of my techniques for getting better at this business is to pay much closer attention to the things I can't identify. As the seller saw me checking out this thing at his yard sale, he told me that he'd bought it to put on his Camaro, but had sold before he had the chance to install it. Then came the magic words: he told me that he'd paid $200 for it. He said that this unit is very popular with Camaro owners because it adds about 15 'bolt-on' horsepower. Bolt-on horsepower is always good, but what the heck is it?

The term bolt-on horsepower is one you really should become more familiar with, because eBay is loaded with lots of buyers who are actively searching for ways to add easy horsepower to their vehicles.

It's not hard to imagine that you could go to extremes and add lots of horsepower to your car by just ripping out the engine and putting in a high-performance camshaft, milling the heads, installing high-compression pistons, and doing all sorts of other inconvenient, expensive, and irreversible modifications. But wait a minute. Isn't there a cheaper, easier and more practical way to wring, say, a quick ten or twenty horses out of an engine?

You bet there is, and there are folks out there who specialize in developing components that allow you to add real horsepower to your car by simply changing or adding a component that can be simply 'bolted on.' There's no disassembly of the engine involved whatsoever. Easy to put on for free and instant horsepower, and easy to take off whenever you want. That's exactly what this fantastic little filter is - a simple bolt-on improvement that adds a solid 13 to 15 horsepower to the rear wheels of the car, which is sure to ignite the interest of many Camaro owners!

(I have to digress a bit and mention that for many years now, the K&N company has been making aftermarket filters and air boxes for just about every engine imaginable. They all add horsepower, they have a lifetime warranty, they cost a bunch of money... and you should keep an eye out for them!)

Here's what the Macewen Motorsports, who markets this Super Sucker unit, has to say about it:

"Austin Performance is pleased to announce a new cold air induction system called the Super Sucker Ram Air (or SSRA.) The SSRA kit was designed to pick up where the competition left off for 1998-2002 F-bodies. The major difference between the competition and the SSRA kit is that the Super Sucker Ram Air actually scoops in air. It is a two piece kit, with a lower piece sliding into the upper, which attaches under the nose. This scoop is about 2 inches tall and 15 inches wide. This becomes a continuous box (scoop) all the way up to the base of the air filter.

Another major difference is the SSRA is made of black ABS plastic. This matches the OEM appearance of the car and looks great. Since the SSRA is plastic it won't heat soak like steel. This will help your car run cooler. Speaking of running hot. One of our competitors has a problem with their cold air induction kits making cars run hotter. If a car runs too hot it loses horsepower. To avoid this problem, beginning at the top near the air filter, the Super Sucker Ram Air angles away from the radiator, unlike the competition. This allows cool air to circulate through the radiator.

For those of you who want to seal off your airbox to achieve a supercharging effect, the SSRA is designed to allow you to do this. Included all necessary materials for sealing and blocking off the SSRA. Best of all the SSRA makes power. A blower fan was placed in front of the nose of the car to simulate airstream. The airstream velocity was measured at 60 m.p.h. with an anemometer at 10 feet away. On a Dynojet a stock 2002SS Camaro picked up approximately 13 rwhp (rear wheel horsepower) over stock. The SSRA is a quick, easy way to gain horsepower. -Austin Performance Press Release."

So, there you have it

- a specialty performance item...
- made in the U.S....
- fits a highly-popular car model (Chevy Camaro)...
- costs $200 to buy new...
- is still brand new...
- which I can buy for a tiny fraction of its cost.

Please learn this little 'formula' well, and let it alter the way you think about the world of merchandise around you.

This filter setup sold on eBay for $152.

Photo of Macewen Motorsports Super Sucker Ram Air Filter