Fenwick and Sam Scott custom saltwater fishing poles, $30.

As with so many other things, there are the cheapo fishing poles that you can pick up for a few dollars anywhere, and there are the custom poles that cost much more, which you can only get from places that specialize in making fishing poles. People will always pay more for superior workmanship and quality.

One of the most powerful assets you can possibly develop in this business is the ability to see the world through the eyes of the people who want to buy what you're looking at. When you can do this, you start to see money where most people see ordinary, run-of-the-mill stuff. These rods are a prime example of  how developing this ability can hook you up with profit opportunities that most people will never be able to see.

What I noticed about these rods was the incredibly heavy construction, as well as the fact that they didn't sport the names of those big companies that mass produce billions of rods a year. These rods have names like 'Fenwick' and 'Sam Scott'. As for the Fenwick rod, if you do a quick eBay search for the name, you'll see just why you should tuck that name away in your mind for future opportunities!

Whenever you're considering the purchase of any fishing pole, always inspect it very carefully because the little eyes (as well as the rollers used on the heavier duty rods) that guide the line will often crack, break and fall off, and it's really easy to miss this damage - especially the cracks - unless you're really vigilant.

The Fenwick rod sold on eBay for $103, and I ended up giving the other two rods to a friend who bugged me until I gave them up.

Photo of Fenwick and Sam Scott custom fishing poles