Lot of bull and bronco riding rodeo equipment, $40.

I was really surprised to find this equipment still at the sale, because the guy had actually advertised 'bareback riding equipment' in his newspaper ad. I figured that some equestrian would swoop in on the goods, but it was all still there when I got to the sale.

The guy originally wanted $50 for all this stuff, and I barely managed to get it all for $40. When you look at all this 'worn out' and 'well-used' looking stuff in the photo, you're probably thinking just like the other folks who saw it before I got there. But the auctionbandit knows that things aren't always as they appear. This equipment is low-production stuff that's made to put up with lots of wear and tear, which means it's very expensive to buy new. And because of the dirty and rough environment this equipment is used in, it's tends to get that dumpy, worn-out look relatively early in its career.

Take a look at that saddle, which really isn't a saddle at all, but merely a handle that straps onto the animal to give the rider something to hold onto as he's getting thrown around the sky. It's extremely heavily constructed leather, made here in the U.S.A., and cost several hundred dollars new. It's obvious that this one piece is the most expensive piece in this lot.

Whenever I find myself looking at lots of stuff like this, where I'm not absolutely and completely familiar with what I'm dealing with, I use the Centerpiece Technique, which means I look for the centerpiece, which is that one piece that I feel will turn the deal into a real money maker. This technique is a very important tool to use when trying to determine if there's enough 'meat' to make a particular deal worthwhile. But there's an important point to keep in mind when using the centerpiece technique.

When someone is considering the purchase of a lot of goods that contains one central item, it's not uncommon for them to base their buying price on how much they think they can get for that item, figuring that they can make their profit on the other, less valuable items. The problem with this strategy is that they often they end up breaking even on that one piece, and then list the rest of the lot for their profit. That's not the way to do it.

The trick to correctly using this technique is to set that main centerpiece item aside in your mind, and then look at the other pieces to see if you can make your purchase price back on them. If you can, great - your main item will be your profit. This strategy may sound a little unusual at first, but once you're familiar with it, it makes a good deal of sense!

The key to the money in this entry is to realize that low demand + high cost = high resale values in many cases. Let's face it, when you consider the general population, the number of people who would be looking for this stuff represents a tiny drop in the bucket. But thanks to eBay, those who do want this stuff can now find it easily. The company who makes the stuff is well aware that they're catering to a tiny segment of the population, and their low production output means that production prices per unit will stay high. Just something to think about....  

The 'handle' sold alone on eBay for $66 and the rest of the equipment sold as a lot for $118. Yee haw!

Photo of bronco and bull riding equipment lot